MyRacehorse Joins Visit Horse Country as Official Sponsor

New Partnership Bridges the Gap Between Micro-Share Ownership and Kentucky’s Premier Farm Experiences

LEXINGTON, Ky. – Visit Horse Country, the gateway to Kentucky’s iconic equine industry, is proud to announce MyRacehorse as its newest official sponsor. This partnership unites two industry leaders dedicated to transparency, education, and providing fans with unparalleled access to the world of Thoroughbred racing.

MyRacehorse, the pioneer in micro-share ownership, allows fans to experience the thrill of owning a top-tier racehorse for a fraction of the traditional cost. By joining forces with Visit Horse Country, the organizations aim to bridge the gap between the grandstands and the farm, offering a 360-degree view of a horse’s life and career.

“Partnering with MyRacehorse is a no-brainer for Visit Horse Country. We share a core mission of providing unparalleled access to the horse and the sport of racing. By working collaboratively, we are streamlining the journey for fans and guests to engage more deeply with the industry we love. We are excited to elevate our collective experiences through this partnership and work together to cultivate a new generation of enthusiasts for the sport.”

This collaboration lowers barriers to entry for newcomers by connecting the thrill of ownership with the origins of the athlete. While MyRacehorse brings fans into the winner’s circle and the stable, Visit Horse Country opens the gates to the legendary farms where those champions are born, raised, and eventually retired. Together, they provide an end-to-end connection to the Thoroughbred, allowing fans to follow the journey from the nursery to the racetrack and beyond in a way that was previously inaccessible to the public.

“We’ve always admired Horse Country and the incredible job they’ve done opening up the farms, the horses, and the traditions of Thoroughbred racing to the public,” said Michael Behrens, Founder and CEO of MyRacehorse. “At MyRacehorse, we champion making the inaccessible accessible and that’s exactly what Horse Country has done in a truly remarkable way. We couldn’t be more excited about the alignment of this partnership and the opportunity to help bring even more fans closer to the sport we love.”

The partnership highlights a shared mission: cultivating the next generation of horse racing enthusiasts. By offering both digital ownership and physical farm experiences, the two entities provide a comprehensive pathway for fans to deepen their involvement in the Kentucky equine industry.

For more information on tours or to learn more about the partnership, visit www.visithorsecountry.com.

About Visit Horse Country

Visit Horse Country is a Lexington-based non-profit membership organization that serves as the official gateway to Kentucky’s iconic equine industry. Representing 28 premier touring locations—including legendary farms and world-class clinics—Horse Country offers fans an authentic look at the lifecycle of the Thoroughbred.

Learn More: www.visithorsecountry.com

Follow Us: Instagram @visithorsecountry | Facebook @kentuckyhorsecountry | X @kyhorsecountry

About MyRacehorse

MyRacehorse is the leading platform for fractional ownership of top-tier Thoroughbreds, providing fans the opportunity to experience the excitement of ownership through micro-shares. With a focus on elite bloodlines and world-class trainers, MyRacehorse provides a transparent, engaging, and accessible ownership experience.